VivoCity and Alexandra Retail Centre to Host The Disney Princess Academy and Pageant 2012

14 May 2012, Singapore – This school holiday, in conjunction with the Great Singapore Sale, VivoCity and Alexandra Retail Centre (ARC) will bring a touch of Disney magic to all shoppers through the highly popular Disney Princess Academy and Pageant. A series of engaging activities complimenting a full retail experience await those who have always dreamt of stepping into the enchanted shoes of Disney’s princesses.

From 28 May to 3 June, girls aged 4 to 12 years old will get to experience exactly that by signing up for the Disney Princess Academy at VivoCity, Singapore’s largest retail and lifestyle destination. They will have a chance to go through a Disney Princess makeover and be transformed into the graceful Snow White, the glamorous Cinderella, or any of their beloved Disney princesses. The makeover will then be followed by a photo-shoot, and the little “princesses” will get to take home their very own portraits for keepsake.

On top of that, participants will also learn the virtues of a modern princess by attending the Arts & Crafts, Jewellery-making and Cupcake Decorations workshops at ARC. These workshops will run for a period of 9 days from 4 to 12 June. Upon completion of the entire programme – the makeover, the photo-shoot and the 3 workshops worth a total of $160 – each “princess” will receive a Disney Graduation Certificate.

In addition, the Disney Princess Academy will be selecting 40 “princesses” to take part in the Disney Princess Pageant at ARC on 16 June at 1pm. The top three “princesses” from each of the two age categories (4 to 7 and 8 to 12 years old) will get to win great prizes:

First Prize : $2,000 worth of prizes
Second Prize : $1,600 worth of prizes
Third Prize : $1,300 worth of prizes

To participate in the Disney Princess Academy, shoppers will only need to spend a minimum of $30 at VivoCity or $20 at ARC in a single receipt between 25 May and 3 June, and pay a $20 registration fee at the Disney Princess Academy Registration Counter. Registration is open from 28 May to 3 June between 11am and 8pm at VivoCity Central Court, Level 1.

About VivoCity
With over 1 million square feet of lettable floor space attracting a diverse mix of over 300 retailers, large event spaces, including an outdoor amphitheatre, a 20,000sf open plaza and a 300metre-long waterfront Promenade, VivoCity is Singapore's largest and most diverse retail and lifestyle destination. Designed by world-renowned architect Toyo Ito, VivoCity is the centre-piece of Singapore's newest lifestyle hub at the HarbourFront, which also includes Sentosa and Resorts World Sentosa, Mt Faber, the Singapore Cruise Centre and St James Power Station. VivoCity is a Mapletree Commercial Trust property.

About Alexandra Retail Centre
ARC is punctuated with open spaces and generous walkways which offer shoppers a condusive shopping experience. Anchoring tenants include FairPrice supermarket and McDonald’s Restaurant in this three-storey retail centre. Conveniently linked to the Labrador Park MRT via an overhead bridge, ARC serves as the meeting point for the Alexandra business corridor offering food & beverages and conveniences to serve the offices, schools and residences in the vicinity.

About Mapletree Commercial Trust
Mapletree Commercial Trust (MCT) is a Singapore-focused REIT that invests on a long-term basis, directly or indirectly, in a diversified portfolio of income-producing real estate used primarily for office and/or retail purposes, whether wholly or partially, in Singapore, as well as real estate related assets.

MCT is managed by Mapletree Commercial Trust Management Ltd., a wholly-owned subsidiary of Mapletree Investments Pte Ltd. The key financial objectives of the Manager are to provide Unitholders of MCT with an attractive rate of return on their investment through regular and stable distributions and to achieve long-term growth in Distribution Per Unit and net asset value per Unit, while maintaining an appropriate capital structure for MCT.

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